Food Coop is a place selling food in Brooklyn, NY. But is also a place that leaves you feeling that you’ve discovered the hideout of everybody who took the red pill in Matrix and have woken up from their corporate dream and now share a different life paradigm.

Psychologists, teachers, designers, social workers, film-makers, 16000 of them, own and work the store, each for 2 hours and 45 minutes a week. The profits don’t go into private jets - as they say, but back into the quality of the food, making it inexpensive. And if you think it won’t last, let me just tell you it’s there since 1973.